About Us


Founder, Joanae King noticed a need for a simple, effective regimen in her loc care journey, she decided a line to meet this need would be beneficial to all she knew.


During many days of trial and error, she finally came up with a few formulations that helped her locs thrive.  Joanae also has a thing for graphic tees and witty slogans..so creating ones that pertain to being a lover of locs was a NO BRAINER!!!

Joanae started an Instagram to track her jouney. The Naetorious Locs  Instagram following began to ask her to bottle and sell her favorite loc products and slogans....and that is exactly what she did.


Our ultimate goal as a company is to make it a little simpler to find quality products that are beneficial to the health and strength of locs all over the globe.